Nissan wants to read your mind to improve the driving experience

By Product Expert | Posted in Features & Technology, Nissan Concepts on Monday, January 8th, 2018 at 5:12 pm
Hand holding a tablet with an image of brain mapping and the back of study participants head

What is Nissan Brain-to-Vehicle technology?

What does the future of the automotive world look like? If auto shows have anything to tell us, it’s all electric vehicle concepts and (hopefully) autonomous driving. One thing we haven’t been expecting is more research into what Nissan is calling Brain-to-Vehicle technology (B2V). Essentially, tracking brain activity from driver data to “teach” vehicles how people react to different driving situations. What sort of value could this technology offer?

Better reaction times brought to you by B2V

Nissan is making the bold assertion that B2V technology will not only help improve reaction times for drivers but boost future autonomous driving experiences to make them more enjoyable. We often think about research in terms of improved safety or convenience, but the fear among enthusiasts is that the fun of driving will be erased. Sort of like riding in individual public transportation. Nissan, at least, wants to help maintain a feeling of pleasure in your vehicle, even after you no longer drive it yourself.

You can see below how the research is being conducted, but how will it help keep the driving experience personal?

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Right now, Nissan is still partially thinking in terms of “manual driving.” Meaning, what can be changed for the current way we drive, compared to what things will be like if we’re forced to hand over control completely to the vehicle itself.

There are two main focuses for the research. One is predicting what a driver plans to do before they do it. This comes back to increasing reaction time. Your brain sends signals that indicate your intentions before you perform actions. Nissan is using this research to help improve driver assistance technology so it can help perform actions even faster.

The second main focus is comfort, which Nissan imagines will be improved by detecting and correcting discomfort autonomously.

Are you on board with Brain-to-Vehicle technology? Share your thoughts with a comment here at the Glendale Nissan Blog.

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